After decades of development, the machinery manufacturing industry has gradually developed into a manufacturing industry with certain comprehensive strength, which provides technical equipment for the entire national economy and is an important pillar industry of the country. However, today, when the Internet is very mature, facing the rapid upgrading of other industries using the Internet, the Internet road of the machinery manufacturing industry seems to be "heavy".
It is different from the low price and standardization of general consumer goods, Mechanical products have the inherent characteristics of the industry: high price, long production cycle, long payment collection cycle, long time for technology upgrading, more capital consumption, and more labor-intensive enterprises. This makes many machinery manufacturing enterprises think that they cannot and do not know how to transform the Internet.
It is also because of the weak network marketing of traditional machinery manufacturing enterprises that the market size is difficult to break through the development bottleneck in the short term.
1. The informatization of the traditional machinery manufacturing industry involves a single link, and the informatization circulation is weak, so it is difficult to promote the products on a large scale.
2. The traditional machinery manufacturing industry focuses on R&D and production, and is separated from consumers by multiple service providers, which makes it difficult to reach users' needs, resulting in unequal information between supply and demand.
At the moment when "Internet+" is promoting the strong rise of the digital economy, facing increasingly fierce industry competition, traditional industries such as machinery manufacturing need to be combined with the Internet to efficiently integrate information through the online model, spread the supply and demand information of industries, enterprises and products more quickly and comprehensively, and improve the reputation of enterprises, So as to obtain broader market development space.
Enterprise website+search optimization to achieve low-cost and efficient marketing
Enterprise website is the foundation of network marketing
On the massive information platform of the Internet, the website is the base of enterprise Internet marketing. Through the window platform of the website, Enterprises can display the selling points of products, enterprise qualifications, brand strength, after-sales protection, etc. in an all-round way. Consumers can also learn more about enterprise information through the enterprise network, enhance their purchase intention and shorten the transaction cycle. The enterprise website can be said to be the foundation of all network marketing.
If the foundation of the enterprise is not firm, the effect of online marketing will be greatly reduced, so Search engine marketing should not be just a simple keyword optimization. The quality of enterprise websites is not only related to the effect of search engine marketing, but also affects the conversion rate and order rate. The website is for consumers to see. After building a website casually, they don't care about it. The user experience is low. Naturally, there will be no high conversion after a few seconds of browsing.
Xingtian Technology once provided a full set of solutions for the marketing of modern Zhongke search engine, not simply optimizing keywords, but By using the intelligent website building system of Xingtian Technology, the whole site SEO technology has been implanted into the enterprise website building, incorporating marketing ideas, methods and skills, adjusting the website structure, making the website content more rich and high-quality, and also greatly improving the user experience. With the improvement of the quality of enterprise websites, the probability of search engine capture and inclusion has increased significantly, Later, with the intelligent network marketing system of Xingtian Technology, through search optimization, more than 50% of the keywords of the five optimization stations of Shandong Modern Zhongke Company rank on the home page of Baidu PC+mobile terminals, and the ranking is stable, bringing a lot of traffic.
Low cost and risk of search optimization
Xingtian Technology once made an inventory of the status quo of Internet media advertising（ Click to view the article ）In the online marketing and promotion of millions+and tens of millions+, search engine marketing stands out as the "bottom" with a marketing budget of 10000+/year.
Search engine is one of the main channels for people to obtain information. At present, more than 6 billion netizens in China use search engine applications, with a large number. But for a certain demand Active search customers have high intention and accurate demand. Enterprise websites rank high in the search engine, which can get users' attention and bring traffic to the website.
Different from the way of SEM auction click deduction, search engine optimization does not charge no matter how many clicks the website has, and the more clicks and higher views are, the more conducive to website ranking, effectively reducing the cost of enterprise website optimization.
In a word, search engine marketing has low cost, low risk and long-term profit effect, which is a cost-effective choice for enterprises, especially small and medium-sized enterprises.
In the optimization case of Baokun Machinery, another machinery manufacturing customer of Xingtian Technology, Xingtian Technology passed the“ The "Youketong" intelligent marketing system uses the optimization method of white hat SEO for natural ranking, Through post maintenance The effect of website optimization was maintained continuously. More than 50% of the keywords of the two optimization stations were ranked stably on Baidu PC+mobile home page, and other search engines also had good rankings.
Therefore, search engine marketing is a marketing channel with low cost, low risk and long-term benefits, whether from the perspective of cost or brand promotion.
Internet marketing is one of the marketing methods that conform to the current and future development trends. Traditional machinery manufacturing enterprises must not limit themselves to offline. They must broaden their thinking, break through the traditional marketing pattern, and constantly adapt to and integrate into the trend of informatization in order to break through the development bottleneck and seize more market shares in the future competition.
Some cooperation cases
