Keywords are an important part of a website. If we choose the right keywords in the early stage of building a website, it will be easier for others to find your website when we optimize the ranking in the later stage.
In the early stage, a large number of keywords will be generated in the circle selection of keywords. It is obviously impossible to set all these words on the website. Only by screening out SEO The key words of value can achieve the effect of publicity. So, how to choose appropriate and high-quality keywords?
one Keywords should be related to the domain of the website
If you are a company that provides unlocking services, you can circle "unlock", "Jinan unlock", "repair and change locks" in the selection of keywords.
two Find out the synonyms of core keywords
If you are a company that customizes suits, considering the user's search habits, you may search for "suits" which are synonymous with "suits".
three . Keyword selection should not be too biased
Some websites choose keywords that are too special or too long to distinguish themselves from their peers, while others prefer to use their brand names as keywords.
These are not good keywords. The selection of keywords must be exponential and not too biased. If the index is too low or even not, it means that no one searches for this keyword, and even if the ranking reaches the home page, it is difficult to achieve the effect of promotion.
four . Choose keywords with low competition
Some enterprises like to choose a keyword with a large amount of search, thinking that this will bring greater traffic to the website. But this type of keyword setting has no advantage for new websites. The greater the competition for keywords, the longer the optimization cycle will be. It is difficult to beat competitors in a short period of time to appear in the top position. The fewer the total number of keywords, the higher the index, the more favorable for search optimization.
five , find out the key words of potential demand
If you are a chain hotel enterprise, you can consider other needs of users when setting keywords. For example, users have accommodation needs when traveling or on business trips.
When selecting keywords from websites, we can consider the above aspects and conduct SEO It will also achieve better publicity results.
