Industry information
In order to fight against the epidemic and support small and medium-sized enterprises, Baidu released the "Sharing Plan" on February 10, which helped small and medium-sized enterprises overcome the impact of the epidemic and overcome difficulties through a series of measures such as "opening AI technology free of charge, helping traditional enterprises transform online, and enabling all-round marketing".
On February 14, Baidu announced once again that it would upgrade the "sharing plan" previously released, set up a special fund with a total scale of 2 billion yuan, and provide customized marketing subsidy programs according to the degree of impact of the epidemic on different enterprises.
During the epidemic, users' online activities were very active, and Baidu products also had a very considerable increase. Baidu APP grew by 20%, good videos by 25%, and small videos for all people by 18%. Users search for information, scan information and watch videos on Baidu's entire platform at various times, driving Baidu's traffic growth rapidly.
During this period, Baidu's traffic continued to grow and rise well. At the same time, all traffic levels had sufficient resources, and the competition slowed down. The overall CPC was significantly lower than usual. The competitive environment was relatively loose, which was conducive to low-cost customer acquisition. Traditional small and medium-sized enterprises can seize this time window to launch advertisements reasonably according to the budget, realize online marketing, and find new business opportunities online.
Data cycle: December 1, 2019 February 2, 2020
Baidu Bidding Strategy
Increase brand word launch: increase brand word launch, and increase brand depth for customers who search their own brand words during holidays.
Increase the input of transformation words and industry words: as the competitiveness becomes smaller and the ACP of hot words becomes smaller during holidays, the same budget may get more intentions.
Information flow delivery strategy
Targeting potential customers precisely: conduct separate analysis and precise launch for interested groups during holidays.
Incremental coverage of intended groups: During the festival, the fragmentation time of netizens increased, and the online duration increased, and more people were covered through the new incremental plan.
Add the landing page in advance: the landing page can reflect consultation, preferential policies, etc., to prepare for the actual transformation after the festival.
Baidu SEO optimization strategy
Youketong has zero risk and low cost to help you overcome difficulties and cope with competition
In order to help people tide over the difficulties, the "Youketong" intelligent marketing system of Xingtian Science and Technology has launched three different preferential schemes for new and old customers, including free service duration and reduction of service fees during the epidemic. We can also provide you with solutions online by means of video conference, telephone, etc.
After the cold winter, enterprises that have withstood the test will surely go further and steadily, and enterprises that have the courage to seize opportunities will also have a broad future!
