This Spring Festival under the impact of the epidemic, with the issuance of the national policy on epidemic prevention and control, the vast majority of residents chose not to go out, less to go out, and snipe the epidemic with practical action. This has brought great pressure to some businesses that originally wanted to boost sales during the peak consumption season of the Spring Festival.
In an interview, the chairman of Xibei Catering, a well-known catering enterprise, said helplessly that more than 20000 employees were unemployed due to the epidemic, and the loan payment could only last for three months.
Even so for large enterprises, it is conceivable that traditional small and medium-sized enterprises have been hit. It may be the survival status of some small and medium-sized enterprises under the epidemic that how much is lost and how long the funds can be maintained every day.
Traditional offline customer acquisition mode is blocked
In response to the call of the state, enterprises delayed their work and urban residents stayed indoors, which led to a sharp decline in the flow of offline people. The traditional offline customer acquisition model was hard to improve at the moment. Moreover, travel restrictions make it difficult for offline customers to visit, and exhibitions in various industries will also be affected. For traditional small and medium-sized enterprises with a single customer channel, this winter is undoubtedly a real "cold winter".
Online mode opens new opportunities for development of various industries
Under the epidemic situation, the demand for protective supplies such as masks, alcohol and disinfectant has surged, and food, daily necessities and other just needed items will not be stopped because of the epidemic situation. Therefore, a large number of users have turned to online shopping to supply daily necessities. At the same time, some catering businesses have opened online order distribution services, which are completed by businesses or local distribution platforms to make up for the loss of offline turnover. Shuyu Minmin Pharmacy also sold masks to the public through online reservation via small programs, which solved the problem that it is difficult for the public to buy masks when they are in short supply. It can be said that the opening of online mode is a "new turning point" for enterprises in the "epidemic" of the war.
It is not only the retail industry and catering industry that actively explore the online model of "survival". All industries are rapidly adjusting the industrial model to formulate response strategies according to the epidemic prevention and control situation and user needs.
Internet+education and training
Affected by the epidemic, schools across the country have delayed the start of classes, and offline education and training institutions have also suspended classes, which makes primary and secondary students and parents facing the pressure of entering schools feel extremely anxious. So the online education website came out, and many schools and training institutions provide free video courses for students in the form of online teaching. Among them, XRS cooperated with the learning power to create free live classes, which not only solved the problem of students' suspension of classes during the emergency period, but also minimized the impact and loss of the epidemic on enterprises.
Internet+Medical
In order to avoid cross infection and relieve medical pressure, many hospitals have set up online fever outpatient consultation services through small programs, public accounts, APP and other ways to provide online remote consultation for citizens. It also shows the feasibility of hierarchical diagnosis and treatment through Internet medicine.
Internet+real estate
VR house viewing was once a characteristic project of Shell, but it was adopted by many real estate developers during the epidemic. It can be seen that traditional real estate enterprises also actively seize the opportunity of transformation and take an important step forward.
The epidemic prevention and control has made most people stay at home, so they have enough time to use various Internet and mobile Internet products every day. The ferocious epidemic has given a heavy blow to many enterprises and businesses. At the same time, the export and turnaround brought by the Internet and digitalization have also won valuable competition time for some enterprises that are well prepared.
How should SMEs respond to the current epidemic?
The current epidemic situation is easily reminiscent of the past SARS. The SARS epidemic in 2003 disrupted the normal life and business activities of the whole country, and every enterprise spent one difficult day after another in fear. However, with the SARS epidemic under control, China's consumption rebounded rapidly and reached a new high in 2004, which can be said to be full of stamina. Others said that the SARS epidemic gave birth to the later Internet e-commerce giants Taobao and Jingdong; The SARS epidemic has sounded the rallying point of the Internet socialization.
The historical experience of 2003 tells us that the epidemic has made many small and medium-sized enterprises difficult to operate, but some enterprises that are well prepared will be reborn. After the epidemic, the competition among industries will only become fiercer and there will be more opportunities.
It is particularly noteworthy that in January 2020, eight departments including the Ministry of Commerce issued guidance on promoting the transformation and upgrading of service outsourcing, which pointed out that "enterprises, especially state-owned enterprises, should be encouraged to divest non core businesses in accordance with laws and regulations, and purchase supply chain, call center, Internet marketing, financial backstage, procurement and other operational services.", The state encourages traditional enterprises to vigorously develop online and offline interaction, innovative development, transformation and upgrading.
Faced with the impact of the epidemic on the offline real economy, SMEs should take advantage of the opportunities brought by the Internet to actively adjust their industrial structure. As the old saying goes, thinking changes and change makes sense. Waiting for death and insufficient preparation will only accelerate the "demise" of enterprises, adjust the direction in time, and rationally arrange the online model to break through the tight encirclement.
Enterprises should make preparations as early as possible to cope with more fierce market competition. For small and medium-sized enterprises, it is appropriate to optimize websites at this time. Website optimization is not affected by time and space, and the key ranking cycle of optimization is generally 1-3 months. After the epidemic, the ranking of enterprises has risen and stabilized, and the amount of consultation has followed.
This epidemic is a process of accelerating the elimination and upgrading, an opportunity as well as a challenge. The current market demand still exists. Only by making early preparations and actively laying out the Internet channel will it emerge after the market reshuffle and become the winner after the epidemic ends. Therefore, The majority of small and medium-sized enterprises should not sit idle and wait to die!
